Unthink has four words for Facebook: "The jig is up."
The new social networking site seeks to unseat the likes of Twitter, Google+ and Facebook with a premise that bucks convention in the web world: giving users complete control over their information and not letting advertisers get at it.
The site, branded as the "anti-Facebook," bills itself as an "emancipation platform" for people who want to be social online, but are frustrated by unfavorable privacy policies, in-your-face advertising and unexpected updates that keep them scrambling to protect their information. Since launching in beta on Oct. 25, Unthink has registered over 100,000 new members.
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