Friday, February 3, 2012

Facebook is ruthlessly selling your soul

The announcement that Facebook, the social media giant, is planning a $5bn float on the stock market – valuing the company at $100bn – has led to a frenzy of speculation about the fortunes its young founders will rake in. There will be hundreds of new millionaires, we hear, and several new billionaires, too.

But in all this hysteria about the vast sums involved, has anyone thought to question what exactly Facebook is selling? The answer is both obvious and sinister: You.

Terrifyingly, the social networking site turns you into a product. It makes your friendships, marriages and children into a product.

Facebook tells its users: ‘It’s free and always will be.’ Now consider this bit of wisdom: ‘If you’re not paying, you’re not the customer; you’re the product.’